<![CDATA[This study was conducted to examine the effect of capital structure variables that are proxied by Debt to Equty Ratio (DER), Return On Assets (ROA), Return On Equity (ROE) on the value of a company that is proxied by Price to Book Value (PBV) in the company Sub Sector Retail Trade which is listed on the Indonesia Stock Exchange for the period 2015-2018. This research was conducted because of the research gap found in previous studies such as Utami (2016); Paranita (2007); Marthalova (2018) Widyantari (2017); Laksitaputri (2012); Chasanah (2012); Triagustina et al (2015); Umaiyah (2018); Lubis (2019); Hidayati (2010); Wahyuningsih (2016) and Sicilia et al (2019). The analysis shows that DER data, ROA partially have a significant effect on firm value, while ROE has no significant effect. Taken together (DER, ROA and ROE) proved to significantly influence the value of the Retail Trade Sub Sector listed on the Stock Exchange at a level of less than 5% (with a level of significance of 0.05). The predictive ability of these three variables to the value of the company is 51.5%, while the remaining 48.5% is influenced by other factors. which was not included in the research model]]>
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