Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol 4 No 5 (2019)

PENGARUH MARKETING MIX TERHADAP COSTUMER LOYALTY DALAM MENGGUNAKAN MEETING PACKAGE DI SARI ATER HOTEL & RESORT

Gema Maulida, Ratna (Unknown)
Sukmadi, Sukmadi (Unknown)

Article Info

Publish Date
30 Dec 2019

Abstract

This research was conducted to know Marketing Mix, Costumer loyalty, and the eefect of marketing mix on customer loyalty in sari ater & Hotel Resort. The type of research is quantitive research approach, while the level of empirical research is associate research. The data derived from questionneraire were processed using SPSS software 20.0, producing values of promotion at 70.01%, location 71,28%, Price 77.0% of 1001 and the marketing mix is still less that means customer loyalty is lower 69,72% of 1269for total score which is lower, The result of multiple regression analysys using t test and F test showed that the marketing Mix have rather strong effect on the costumer Loyalty in Sari ATer & Hotel Resort. The coefficient of determination is obtained some 93,2%, while the rest 6,8% is another factors beyond the research, for example, the quality of service

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Journal Info
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Website

Abbrev

akrabjuara

Publisher

Yayasan Akrab Pekanbaru

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...