Dinasti International Journal of Management Science
Vol 2 No 1 (2020): Dinasti International Journal of Management Science (September - October 2020)

ANALYSIS OF THE EFFECTS OF PERCEIVED BENEFIT AND PERCEIVED EASE ON CONSUMER INTEREST IN USING SINGLE TRIP TICKET OF MRT JAKARTA AND THE IMPACT ON BUYING DECISION

Kadita Ayuverda (Universitas Mercu Buana, Jakarta)
Dudi Permana (Universitas Mercu Buana, Jakarta)

Article Info

Publish Date
23 Sep 2020

Abstract

The purpose of the present study was determining the result of Analysis of the Effects of Perceived Benefit and Perceived Ease on Consumer Buying Interest in Single Trip Ticket of MRT Jakarta and the Impact on Buying Decision. The present study used descriptive research design with survey method. Sampling used purposive sampling technique. The present study was tested using structural equation modeling – Lisrel to examine the effect of significance of the entire model and preset path. The finding showed that Perceived Benefit and Perceived Ease significantly affected Consumer Buying Interest. The present study also showed that Consumer Buying Interest affected Buying Decision. The company should improve Perceived Benefit and Perceived Ease.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...