<![CDATA[Maid café is one of the popular culture phenomenon of Japan. This phenomenon appear in Japan in 2000th. Maid café’s popularity occupies the third place after the anime, comics, and games. Maid cafes are not only popular in Japan, but the popularity also venturing abroad such as America, Hong Kong, Taiwan, and Singapore. Not only popular in real life, in the animation film , maid café was so popular too. Anime is the Japanese term for animation with various types of stories. Anime that will be used in this study is Kaichou Wa Maid-sama! by Director Hiroaki Sakurai. This study uses pop culture approach to the service, cosplay, and events aspects at the maid café. This aspect is used to determine the reason for the Maid Latte’s café is so popular in the anime Kaichou wa Maid-sama!. The results of this research indicate the service, cosplay, and events aspects that make the Maid Latte become popular. Maid Latte is not only favored by the otaku, but also loved by the ordinary people In addition, recommended to use the same anime for further reseach, but used the concept of gambaru to find out the never give up attitude of Japanese society that pictured through the main female character. Keywords : Maid Cafe, Pop Culture, Kaichou Wa Maid-sama!]]>
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