International Humanities and Applied Science Journal
Volume 3, Issue 2, 2020

THE INFLUENCE OF E-WOM AND DESTINATION IMAGE ON VISIT DECISION IN THE MUSEUM NASIONAL (MUSEUM GAJAH) Jakarta

Najogi, Gorbi (Unknown)

Article Info

Publish Date
25 Sep 2020

Abstract

The study aims to examine the influence of e-wom and destination Image on visit decision in the Museum Nasional (Museum Gajah) Jakarta. The respondents of this research are public people in Jakarta. This research survey conducted on 135 respondents by using quantitative approach. SEM-PLS had been used for data analysis. The result of this research stated that the coefficient of determination is 0.404, which means the percentage contribution of independent variables (e-wom and destination image) to the dependent variable (visit decision) is 40.4%. The remaining 59.6% is influenced or explained by other variable not included in this research model. The result of this study showed that e-wom and destination image has been significantly influenced for visit decision in museum nasional (museum gajah).

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Humanities and Applied Science Journal
Website

Abbrev

ihasj

Publisher

Universitas Mercu Buana

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Description

International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting ...