International Humanities and Applied Science Journal
Volume 3, Issue 3, 2020

Effect of Perceived Ease of Use, Perceived Usefulness, and Perceived Risk on Purchase Decision (A Case Study of Fashion Product to Purchase on Twitter)

Usna, Nurul (Unknown)

Article Info

Publish Date
28 Jan 2021

Abstract

This research aims to examine and analyze the effect of perceived ease of use, perceived usefulness, and perceived risk on purchase decision (a case study of fashion product to purchase on Twitter). The population in this research was a customer on Twitter with the criteria that have been purchased fashion product on Twitter. The sample size was taken by 150 respondents, by non-probability sampling. Data collection is done through questionnaires. An analytical technique used is the method of analysis PLS (Partial Least Square). The results showed that the ease of use variable had a positive effect on purchase decision, and the usefulness variable had a positive effect on purchase decision. And, simultaneously there is a positive effect of risk on purchase decision.

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Journal Info
International Humanities and Applied Science Journal
Website

Abbrev

ihasj

Publisher

Universitas Mercu Buana

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Description

International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting ...