Jurnal Kepariwisataan
Vol 8 No 2 (2009): Jurnal Kepariwisataan

KEPUASAN WISATAWAN TERHADAP SPA TRADISIONAL BALI DI KAWASAN PARIWISATA NUSA DUA

Sri Puspaadi, Ida Ayu (Unknown)



Article Info

Publish Date
22 Sep 2009

Abstract

The aim of this study is to find out the tourist's satisfaction after taking the Balinese traditional spa treatments by measuring five service­dimensions. The study was conducted in the international hotels in Nusa Dua Tourism Complex. A questionnaire was administered to 30 tourists used as the sample in this research. Non-probability and accidental sampling technique were used in determining the 30 tourists participated in this study. The collected data were analyzed using Jmportance­ Performance. The result of the study shows that the Important­Performance Analysis (Cartecius Diagram) shows that the tourists' expectations and evaluation of service quality of the Balinese traditional spa treatments and products spread over the four Quarters. From 20 factors concerning tourists' expectation and satisfaction,four factors belong to quarter A, nine factors are in quarter B, six factors are in quarter C and one factor is in quarter C.

Copyrights © 2009






Journal Info

Abbrev

jpar

Publisher

Subject

Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Journal of Tourism Studies (Jurnal Kepariwisataan/JPAR) is aimed to spread critical analysis from researchers and academic practitioners on various travel and tourism issues local, national and internationally. The writing is published after undergoing a peer-review process by providing an exclusive ...