Jurnal Eksis
Vol 16, No 2 (2020): Vol 16, No 2 (2020)

IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PEMBERDAYAAN MASYARAKAT DALAM MEMPERTAHANKAN CITRA PERUSAHAAN PADA PT PUPUK KALTIM

Rifadin Noor (Politeknik Negeri Samarinda)
Yunus Tulak Tandirerung (Politeknik Negeri Samarinda)
Andi Arfina Padri Hasanah (Politeknik Negeri Samarinda)

Article Info

Publish Date
31 Oct 2020

Abstract

The aim of the study was to know how much the implementation of the Corporate Social Responsibility program had a positive impact on PT Pupuk Kaltim image in the education sector. The results of this study indicate that the Corporate Social Responsibility program undertaken by PT Pupuk Kaltim received a positive response on the stakeholders. This is evidenced by the results of the environmental satisfaction survey which reached 88% and the examinations conducted by researchers regarding the effect of Corporate Social Responsibility programs on PT Pupuk Kaltim image were 54.9%. Also already had gold proper for two consecutive in years, the CSR program can maintain the image of PT Pupuk Kaltim on the stakeholders. Keywords: CSR, Education, Community Empowerment, Gold Proper

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Journal Info
Jurnal Eksis
Website

Abbrev

eksis

Publisher

Politeknik Negeri Samarinda

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Eksis merupakan kumpulan dari penelitian-penelitian atau karya ilmiah dosen baik dari dosen perguruan tinggi negeri maupun swasta. Jurnal Eksis berisi karya ilmiah bidang ekonomi, sosial dan bisnis yang didirikan sejak tahun 2007 oleh jurusan akuntansi Politeknik Negeri Samarinda. Jurnal ...