Jurnal Sains Indonesia
Vol 1 No 2 (2020): Volume 1, Nomor 2, 2020 (Juli)

Analysis of Business Development Strategy Agrowisata Bhumi Merapi with Business Model Canvas Approach

Khoirul Aziz Husyairi (Sekolah Vokasi IPB)
Wega Linanda Pratomo (Agribusiness Management Study Program, College of Vocational Studies, IPB University, Bogor, West Java, Indonesia)
Raden Halerefky Adam Purboseputro (Agribusiness Management Study Program, College of Vocational Studies, IPB University, Bogor, West Java, Indonesia)

Article Info

Publish Date
20 Aug 2020

Abstract

This study aims to analyze the business development strategy of Bhumi Merapi Agro-tourism by using the Business Model Canvas approach. The research method used is descriptive qualitative research. Data collection techniques used were in-depth interviews and literature studies. The analysis was performed using Business Model Canvas and SWOT Analysis. The results obtained in the form of a nine-block image on the company's current business model canvas and the formulation of the development in the form of an image of nine upcoming business model canvas. The development strategy is carried out by expanding the customer segment, adding partners, maximizing the company's social media channels, and increasing physical resources with a vehicle that supports the expansion of the customer segment.

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Journal Info
Jurnal Sains Indonesia
Website

Abbrev

jsi

Publisher

Pusat Sains Indonesia

Subject

Computer Science & IT Energy Mathematics Social Sciences Other

Description

Jurnal Sains Indonesia (JSI) is a scientific periodical publication that presents scientific articles, conceptual thinking, reviews, and book reviews in the field of science with research subjects in the social, economic, environmental, educational and ...