Gadjah Mada Journal of Tourism Studies
Vol 2, No 1 (2019)

Uploading Social Media as Indirect Promotion Strategies in Film Destination Tourism: Re-Enactment of Ada Apa dengan Cinta 2 in Sellie Coffee

Ju Hee Bhin (Universitas Gadjah Mada)

Article Info

Publish Date
12 Jun 2020

Abstract

This study aims at understanding tourist activities and re-enactment of AADC 2 that can potentially be an indirect promotion strategy of Sellie Coffee. Uploading photography of the reenactment of AADC 2 in social media leads to a sensational indirect promotion strategy that needs to be paid any attention. This study is conducted in Sellie Coffee, located in Jalan Prawirotaman, Yogyakarta, Indonesia. This research employs qualitative approach and all the data is obtained through literature study, observation, and interview. The research results show that Instagram, one of a popular social media, provides a complete communication facility, from tourism branding to usergenerated content photography. Moreover, the activity of uploading photos related to AADC 2 in Sellie Coffee visited by film tourists in social media has become one of indirect promotion strategies.

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Journal Info
Gadjah Mada Journal of Tourism Studies
Website

Abbrev

gamajts

Publisher

Universitas Gadjah Mada

Subject

Humanities Environmental Science Social Sciences

Description

Gadjah Mada Journal of Tourism Studies is an Indonesian Tourism Journal published periodically by Tourism Studies Program, Faculty of Cultural Sciences Universitas Gadjah Mada focusing specifically on the Indonesian tourism studies. The Gadjah Mada Journal of Tourism Studies seeks to advance the ...