JURNAL BISNIS STRATEGI
Vol 29, No 1 (2020): Juli

Pengaruh Streaming Musik Terhadap Industri Musik di Indonesia

Noviani, Dini (Unknown)
Pratiwi, Raenita (Unknown)
Silvianadewi, Silvia (Unknown)
Benny Alexandri, Mohammad (Unknown)
Aulia Hakim, Marsha (Unknown)

Article Info

Publish Date
01 Jul 2020

Abstract

Music streaming service has become one of the most influential factors in Indonesian music consumption patterns where the music industry can no longer depend on physical products and consumers are now more selective in enjoying music. This study discusses how the development of the use of steaming music platforms has an impact on consumption patterns and music marketing. The method used in this study is a qualitative method by means of descriptions in the form of words and language. The results of this study indicate that the movement of Z as the main connoisseurs of digital music in Indonesia has shown that the music industry players are very supportive of digitalization to facilitate marketing their music and help protect their intellectual property by reducing piracy.

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Journal Info
JURNAL BISNIS STRATEGI
Website

Abbrev

jbs

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is ...