Jurnal Mantik
Vol. 4 No. 3 (2020): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Implementation of Customer Relationship Marketing Strategy on Customer Satisfaction in KPRI Budi Luhur Lamongan

Dhita Dhora Damayanti (Islamic University of Lamongan)

Article Info

Publish Date
01 Nov 2020

Abstract

"The Effect of Customer Relationship Marketing Strategy Implementation on Customer Satisfaction at KPRI Budi Luhur Lamongan". The purpose of this thesis is to determine the relationship between Customer Relationship Marketing variables and customer satisfaction either jointly or partly at KPRI Budi Luhur Lamongan from 2016 to 2019. From this research variable, it will be obtained which variable is the most dominant in customer satisfaction. The research object uses the method of observation, interviews, and documentation. While the data analysis technique uses the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Correlation Test, Coefficient of Determination, t test, F test. or partly at KPRI Budi Luhur Lamongan from 2016 to 2019. From this research variable, it will be obtained which variable is the most dominant in customer satisfaction.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...