Jurnal Mantik
Vol. 4 No. 3 (2020): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Entrepeneurial Marketing for UMKM : a Literatur Review

Cicik Harini (Pandanaran University Semarang)

Article Info

Publish Date
30 Nov 2020

Abstract

This paper presents a literature review on entrepreneurial marketing and analyzes the factors that influence entrepreneurial marketing performance. This paper aims to contribute to the entrepreneurial marketing theory. The research method uses literature review studies derived from previous research results, journals, articles, and books. Entrepreneurial Marketing is an aspect of marketing that focuses on the need for the creation and development of a network capable of supporting companies through market penetration and e-commerce strategies.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute Of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...