Jurnal Ekonomi & Keuangan Islam
Volume 6 No. 2, July 2020

Factors affecting Muslim non-customers to use Islamic bank: Religiosity, knowledge, and perceived quality

Kunti Saptasari (Department of Management, Faculty of Economics, Universitas Islam Indonesia, Yogyakarta)
Hendy Mustiko Aji (Department of Management, Faculty of Economics, Universitas Islam Indonesia, Yogyakarta)



Article Info

Publish Date
14 Aug 2020

Abstract

Purpose – The purpose of this paper is to determine the factors influencing the Indonesian Muslim consumer’s intention to use Islamic banks.Methodology – This paper adopts a quantitative approach. The data is collected from online and offline questionnaires. By using a non-probability purposive sampling method, this study limited the respondents to the Muslims who have no Islamic bank account. In total, there are a total of 575 sample respondents.Findings – The results of this study portray that religiosity, knowledge, and perceived quality have a positive and significant effect on customers’ intention to use Islamic bank in Indonesia.Research limitations – After finishing all research processes, the author finds that the indicators to measure Islamic religiosity is not entirely reflected Islamic religiosity from the Indonesian Muslim context. As a consequence, several items must be eliminated from the analysis due to validity issues. The author recommends future researchers to retest the religiosity indicators to find more suitable items in the context of Indonesia Muslim culture.Practical applications – This study provides an insight into the Indonesian Islamic finance industry as a basic formulation in designing, developing, and appropriate strategies to promote Islamic banking.Social applications – This study not only helps Islamic financial sector in designing, developing, and promoting Islamic banking in Indonesia but also offers new insights concerning Indonesian Muslim religiosity, knowledge on Islamic banks, and their perception of quality toward Islamic banks.Originality – This study uses an extended Theory of Planned Behavior (TPB) to explain the intention to use Islamic banks. In the model, religiosity, knowledge, and perceived quality is simultaneously tested to complement the TPB.

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Journal Info

Abbrev

JEKI

Publisher

Subject

Economics, Econometrics & Finance

Description

AIMS Jurnal Ekonomi dan Keuangan Islam (JEKI) covers in detail a large number of topics related to Islamic Economics and Islamic Finance, comprising the latest empirical studies, country-specific studies, policy evaluations on Islamic economics and comparative international Islamic finance. This ...