Garuda - Garba Rujukan Digital

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)

Vol 7, No 1 (2020): JMBI UNSRAT Volume 7 Nomor 1

Bataha, Elza M. (Unknown)
Mananeke, Lisbeth (Unknown)
Ogi, Imelda W. J (Unknown)

Publish Date
31 Dec 2020

Abstract : The research aims to review effect of Store Atmosphere and Price Perception On Consumer Buying Interest with Customer Satisfaction as a mediator on Warong Kobong in Manado. The population of the research were all customers in Warong Kobong. Sampling was carried out based on Issac Michael table 272 respondent and analysed with path analysis. The results showed that the Store Atmosphere have positive and significant impact on Consumer Buying Interest. Price Perception no significant on Consumer Buying Interest. Store Atmosphere and Price Perception have positive and significant on Consumer Satisfaction. Consumer Satisfaction have positive and significant on Consumer Buying Interest. Warong Kobong still must remain develop Price Perception to attract Consumer buying interest in Warong Kobong.Â Keywords: Store Atmosphere, Price Perception, Cunsomer Satisfaction, Consumer Buying Interest.

Citation Download

EndNote, Reference Manager, ProCite

Latex, Jabref

Check in Google Scholar

Journal Info

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)

Website

Abbrev

jmbi

Publisher

Universitas Sam Ratulangi

Subject

Decision Sciences, Operations Research & Management

Description

...

PENGARUH STORE ATMOSPHERE DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI PEMEDIASI (Studi Pada Warong Kobong di Kota Manado)

Article Info

Abstract