DIJB (Diponegoro International Journal of Business)
Vol 3, No 1 (2020)

The effect of competitive intelligence on competitive strategy and performance: study on cafes and restaurants in Malang, Indonesia

Asminah Rachmi (State Polytechnic of Malang)
Diana Eka Poernamawati (State Polytechnic of Malang)

Article Info

Publish Date
30 Jun 2020

Abstract

This study aims to investigate the effect of competitive intelligence to competitive strategy and performance of cafes and restaurant in Malang, Indonesia. Data analysis applying path analysis on 100 samples showed that competitive intelligence directly affects performance and indirectly through competitive strategy performance. These findings are expected to provide recommendations for strategic planning development efforts in the future for cafes and restaurants in Malang, and also to help in developing the best practices in responding the market change.

Copyrights © 2020




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Journal Info
DIJB (Diponegoro International Journal of Business)
Website

Abbrev

ijb

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Diponegoro International Journal of Business (DIJB) is a biannually peer-reviewed journal issued by Department of Management, Faculty of Economics and Business, Universitas Diponegoro. DIJB aims to be the media for publishing empirical issues related to business studies. DIJB invites manuscripts in ...