<![CDATA[ABSTRAK Fenomena gaya hidup sehat atau gerakan back to nature, telah berkembang, sistem produksi peternakan berbasis organik, seperti daging dan telur organic yang merupakan produk herbal pada prinsipnya membentuk immune suportif secara alami pada diri ternak. Produk herbal saat ini dianggap aman bagi kesehatan ternak dan manusia diformulasikan dalam bentuk jamu, salah satunya telah dikembangkan jamu herbal dengan merk Siyuna produksi Jurusan Peternakan Universitas Muhammadiyah Malang dan telah diaplikasikan pada ternak ayam pedaging. Metode pelaksanaan dalam aplikasi jamu herbal ini menggunakan pendekatan eksperimen, implementasi produk industri, pemasyarakatan sosial produk dan komersialisasi yang menggunakan canvas model, yang dilaksanakan juga di Universitas Muhammadiyah Malang tepatnya di kandang penelitian close house dandiaplikasikan pula di wilayah Malang dan sekitarnya. Kesimpulan yang didapatkan bahwa penggunaan jamu sebesar 1 persen merupakan keputusan yang tepat guna mendukung keberhasilan usaha ayam pedang dalam tinjauan ekonomi dan kesehatan berbasis jamu herbal dengan merk Siyuna.Kata kunci : jamu herbal; ternak ayam; model canvasABSTRACT The phenomenon of a healthy lifestyle or the back to nature movement has developed. An organic-based livestock production system, such as organic meat and eggs, which are herbal products, in principle, form natural immune support in livestock. Herbal products are currently considered safe for livestock and human health. They are formulated in the form of herbs; one of them has been developed herbal medicine with the brand Siyuna produced by the Department of Animal Husbandry, University of Muhammadiyah Malang, and applied to broilers. The method of implementation in this herbal medicine application uses an experimental approach, the implementation of industrial products, social product socialization, and commercialization using the canvas model, which is also carried out at the University of Muhammadiyah Malang, precisely in the close house research cage and also applied in Malang and its surroundings. The conclusion is that the use of herbal medicine by 1 percent is the right decision to support the sword chicken business's success in an economic and health review based on herbal medicine with the Siyuna brand.]]>
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