Indonesian Journal of Islamic Economics and Business
Vol. 4 No. 2 (2019): Indonesian Journal of Islamic Economics and Business

Strategi dan Hambatan Pedagang Kaki Lima Dalam Meningkatkan Penjualan ( Studi Kasus PKL di Telanaipura Kota Jambi)

Rafidah Rafidah (Unknown)

Article Info

Publish Date
30 Dec 2019

Abstract

This study aims to determine how the strategies carried out by street vendors (PKL) in increasing income for family welfare, and what are the obstacles faced by them. This research uses a descriptive qualitative approach. In this study, data analysis techniques such as data reduction, data collection, data presentation, and conclusion drawing are used. Based on the results of the study, it can be concluded that the strategies carried out by street vendors are maintaining product quality, setting appropriate product prices, conducting promotions, selecting strategic locations, and providing the best service to buyers and the obstacles faced by street vendors are business location and capital access

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Journal Info
Indonesian Journal of Islamic Economics and Business
Website

Abbrev

ijoieb

Publisher

Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Indonesian Journal of Islamic Economics and Business E-ISSN: 2540-9506 P-ISSN: 2540-9514 is the journal that concerns to publish broader issues on Islamic Economics and Business. It based on the presupposition that Islamic economics and Business is still on going process to be established. There is ...