Journal of Community Development
Vol. 2 No. 1 (2021): October

Pengembangan Ekonomi Kreatif Berbasis Bahasa dan Sastra Indonesia Melalui Produk Sablon Berdesain Olah Kata Bermuatan Kearifan Lokal Jember

Nastiti, Ari Sita (Unknown)
Citraningrum, Dina Merdeka (Unknown)



Article Info

Publish Date
02 Jun 2021

Abstract

Screen printing business is one of the businesses that can apply the creative economy based on Indonesian language and literature. Screen printing products with unique word processing designs have the potential to attract consumer interest and can be used as a means to socialize the values ??of language and literature in them. Especially by adding designs containing local wisdom to the screen printing products. The purpose of this service activity is to help one of the screen printing SMEs (Partners) overcome obstacles in their business. The implementation method used is the lecture method with a participatory learning approach. This activity begins with providing an understanding to Partners about the creative industry based on Indonesian Language and Literature. Followed by discussions with partners to develop a screen printing product with a word processing design that emphasizes Jember local wisdom along with an effective marketing strategy through online media. In addition, it also introduces PSAK EMKM as a guide for Partners in preparing their business financial reports.

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Journal Info

Abbrev

comdev

Publisher

Subject

Computer Science & IT Nursing Public Health Social Sciences

Description

Journal of Community Development is officially registered in the Centre for Data and Scientific Documentation (PDDI), Indonesia Institute of Science with ISSN Number 2747-2760 (online). Journal of Community Development is published biannually (October and April) by Indonesian Journal Publisher. ...