EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 6 No 2 (2019): JURNAL EKONOMI DAN BISNIS “E-QIEN”

PENJUALAN BANCASSURANCE: ANALISIS SWOT DAN SEBUAH MODEL MARKETING PLAN

Iman Sidik Nusannas (Unknown)
Indra Maulana (Unknown)

Article Info

Publish Date
09 Sep 2019

Abstract

A selling cooperation between bank and insurance company, recently become a most common business model. The collaboration to sell insurance in bank branches to gain a win-win solution situation. The bank achieve fee based income from the sell of insurance product. The insurance company gain the sell performance. However the business is not always run well, the problem appears in selling insurance product at the bank branches. This research is to find the way to im/prove selling insurance product at the bank by using SWOT analysis and provide marketing plan to achieve the goal

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Journal Info
EQIEN - JURNAL EKONOMI DAN BISNIS
Website

Abbrev

OJS

Publisher

STIE DR. KHEZ MUTTAQIEN Purwakarta

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...