EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 7 No 1 (2020): JURNAL EKONOMI DAN BISNIS “E-QIEN”

MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?

Iman Sidik Nusannas (Unknown)

Article Info

Publish Date
29 Feb 2020

Abstract

The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at Purwakarta.

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Journal Info
EQIEN - JURNAL EKONOMI DAN BISNIS
Website

Abbrev

OJS

Publisher

STIE DR. KHEZ MUTTAQIEN Purwakarta

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...