International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Vol. 1 No. 2 (2021): International Journal of Global Accounting, Management, Education, and Entrepre

THE THE EFFECT OF REPUTATION AND COMPETENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER TRUST

Ari Dwi Astono (Sekolah Tinggi Ilmu Ekonomi Totalwin)

Article Info

Publish Date
28 Apr 2021

Abstract

This study aims to analyze the effect of reputation, competence on customer loyalty with customer trust as an intervening variable. The population in this study were students of private tertiary institutions in Central Java who are members of Services for Higher Education Institutions Region VI, while a sample of 5 private universities, using the purposive sampling method, was taken with the Slovin formula of 190 respondents. The analysis technique uses regression analysis. Research results show the customer trust variable can be an intervening variable or able to mediate between the direct influence of the reputation variable and the competency variable on customer loyalty variables.

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Journal Info
International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Website

Abbrev

ijgame2

Publisher

Sekolah tinggi ilmu ekonomi pemuda

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and ...