Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)
Vol. 1 No. 1 (2020): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat

PENDAMPINGAN PENGELOLAAN KEUANGAN BAGI MASYARAKAT DESA WISATA KAMPUNG BAMBU DESA BANYURESMI PANDEGLANG

Asih Machfuzhoh (Universitas Sultan AGeng Tirtayasa, Cilegon,Banten, Indonesia)
Enok Nurhayati (Universitas Sultan Ageng Tirtayasa)
Emma Suryani (Universitas Sultan Ageng Tirtayasa)

Article Info

Publish Date
27 Mar 2020

Abstract

Digital marketing can help a lot of tourism practitioners, especially the Tourism Village in marketing the tourism village. Along with changes in people's behavior that is more 'internet', the internet media is an effective media in marketing tourism services. Since not all rural communities are familiar with digital marketing, there is a need for community empowerment to develop their Tourism Village through Digital Marketing Management activities.The method of carrying out the dedication by making a program of empowering the skills of tourism aware groups, and also the community of Banyuresmi Village, Jiput Pandeglang. It is hoped that after this program, the community and also POKDARWIS can effectively manage digital marketing (product, price, place, promotion) to develop Kampung Bambu Tourism Village. 

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Journal Info
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)
Website

Abbrev

Janayu

Publisher

Universitas Muhammadiyah Malang

Subject

Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Description

Focus and Scope of the Jurnal Pegabdian dan Peningkatan Mutu Masyarakat is a National Journal based on the result of Community Service Activities in Applied Social Humaniora. Janayu particularly focuses on the main problems in the development of community services areas as follow : Education for ...