Jurnal Riset Bisnis dan Investasi
Vol 5 No 1 (2019): Jurnal Riset Bisnis dan Investasi

Peran Kualitas Pelayanan Terhadap Loyalitas Pelanggan Jasa Transportasi Online

Ingga Widi Aprilla (Jurusan Administrasi Niaga, Politeknik Negeri Bandung)
Sholihati Amalia (Jurusan Administrasi Niaga, Politeknik Negeri Bandung)

Article Info

Publish Date
06 Apr 2019

Abstract

Service quality is a form of activity undertaken by a company that aims to meet the wants and needs of customers by providing good service. Customer loyalty is a consumer's assessment of the quality of the product or service it receives based on existing expectations in the mind. Loyal customers will always tend to only one brand even though there are many similar brands. Sample in this study amounted to 135 respondents, is the people of Bandung who have or often use online transportation. The sampling technique using simple random sampling. The purpose of this study is to find out the influence of service quality on online transportation customer loyalty. The result obtained shows that service quality influence significantly customer loyalty by 24,1%.

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Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...