JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Vol 2, No 2 (2020): JEMPER Juli - Desember

Pengaruh Reliability, Responsiveness dan Emphaty Terhadap Customer Loyality Pada Parahyangan Golf Club Bandung

Dini Haryani (Universitas Sangga Buana)
Eva Rachmawati (Universitas Sangga Buana)
Ae Suaesih (Universitas Sangga Buana)

Article Info

Publish Date
15 Jul 2020

Abstract

This research was conducted at Parahyangan Golf Club Bandung. The purpose of this study was to determine the relationship of Reliability, Responsiveness, and Emphaty on Customer Loyalty both simultaneously and partially. The method used in this research uses associative descriptive method. This study uses 99 as a research sample using multiple linear regression analysis. Testing the hypothesis in this study using the statistical F-test and t-test. The statistical analysis process uses the SPSS for Windows program. Based on the results of the study, the influence of Reliability, Responsiveness, and Emphaty on Customer Loyalty at Parahyangan Golf Club Bandung conducted with the analysis of the coefficient of determination has an influence meaning that Reliability, Responsiveness, and Emphaty have an effect on Customer Loyalty is influenced by other factors not examined by the authors.

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Journal Info
JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Website

Abbrev

jemper

Publisher

Universitas Sangga Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

JEMPER (Jurnal Ekonomi Manajemen Perbankan) is a scientific journal published by the S1 Economic Management Program and Banking D3 Program, and as a means of publicizing the results of research and sharing in the development of Financial management, Operational Management, Human Resource Management, ...