GANEC SWARA
Vol 14, No 2 (2020): September 2020

ANALISIS PENGARUH ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG (STUDI PADA DAERAH WISATA PULAU LOMBOK)

DETHAN, STEVANY HANALYNA (Unknown)
MEIKAPASA, NI WAYAN PUTU (Unknown)
CATHARINA, THERESIA SUZANNA (Unknown)

Article Info

Publish Date
05 Sep 2020

Abstract

The purpose of this research is to analyze the effect of product attributes on the decision of visiting tourists (a study in the tourist area of Lombok Island). This type of research is associative research. Sampling was carried out using non-probability sampling, namely the incidental sampling technique of 75 respondents. Data were analyzed by multiple linear regression. The results of this study indicate that partially and simultaneously the product attributes (attractions, amenities and accessibility) have a significant effect on the decision of tourists to visit the tourist areas of Lombok Island

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Journal Info
GANEC SWARA
Website

Abbrev

GARA

Publisher

Universitas Mahasaraswati

Subject

Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Ganec Swara merupakan wadah untuk hasil penelitian dan ulasan ilmiah pada bidang-bidang ilmu seperti Ilmu Sosial, Pertanian, Ekonomi, Teknik, Hukum, Kependidikan dan ...