Kajian Bisnis STIE Widya Wiwaha
Vol 29 No 1 (2021): JURNAL KAJIAN BISNIS

PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL

Dwi Karti Handayani (Unknown)
Lukia Zuraida (Unknown)

Article Info

Publish Date
25 Jan 2021

Abstract

A brand trust that has been highly expected by consumers indicates the brandimage of the product is also high, thus moving consumers to make a purchase ofa product. The research method used in this study is quantitative with a crosssectional design. The sampling technique in this study used convenience sidetechniques with 100 respondents. The data collection method used a closedquestionnaire and the analysis technique used is PLS. The results showed thatproduct quality has a positive effect on customer satisfaction and repurchasedecision. Brand trust has a positive effects on customer satisfaction but has noeffect on repurchase decision. Consumer satisfaction has a positive effect onrepurchase decision. Consumer satisfaction mediates product quality and brandtrust on the repurchases decision of wedang uwuh halal.

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Journal Info
Kajian Bisnis STIE Widya Wiwaha
Website

Abbrev

jkb

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Kajian Bisnis diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha. Publikasi dilakukan dua kali dalam satu tahun, yaitu setiap bulan Januari dan Juli. Kajian Bisnis merupakan media komunikasi yang bertujuan untuk mempublikasikan berbagai hasil kajian, baik secara teoritis maupun empiris ...