MEDIALOG: Jurnal Ilmu Komunikasi
Vol. 3 No. 1 (2020): Medialog: Jurnal Ilmu Komunikasi

Construction of Gender Identity in Japanese Popular Culture: (Virtual Ethnographic Analysis of Fujoshi's Phenomenon on Social Media)

Latifah Gusri, Ernita Arif, Rahmi Surya Dewi (Universitas Andalas)

Article Info

Publish Date
05 Mar 2020

Abstract

This study discusses the phenomenon of fujoshi which is a favorite of a woman in enjoying anime and manga that has the genre Yaoi or Boys Love. Yaoi is a genre that tells about same-sex relationships made by men. This research was conducted with qualitative research methods with virtual ethnographic analysis. This study will examine how the construction of gender identity is built on yaoi fans on social media by using the communication theory of gender from Michael Hecht. The results showed that the gender identity of fujoshi was formed through three layers, namely the personal layer, the enactment layer, and the communal layer. This study also found that Fujitsu tends to have multiple identities in their lives. Fujoshi is more willing to show identity about their passion for yaoi on social media. Keywords: Popular Culture, Fujoshi, Social Media, Gender Identity Communication

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Journal Info
MEDIALOG: Jurnal Ilmu Komunikasi
Website

Abbrev

Medialog

Publisher

Universitas Muhammadiyah Buton

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Medialog: Jurnal Ilmu Komunikasi, diterbitkan dua kali setahun yakni bulan Februari dan Agustus. Menerima artikel yang belum pernah dipublikasikan baik dari hasil penelitian, pemikiran konseptual/teoritis, dan studi tentang berbagai fenonema dalam bidang komunikasi, namun tidak terbatas pada isu-isu ...