BALANCE: Economic, Business, Management and Accounting Journal
Vol 17, No 2 (2020): Juli

Intention In Switching To Electronic Money In Millennial Generation

Ricky Angga Ariska (Universitas WIjaya Kusuma Surabaya)

Article Info

Publish Date
29 Jul 2020

Abstract

This research is talk about switching from conventional money to electronic money in millennials generation. Sampling technique used in this research is purposive sampling. Respondent criteria are individual that have electronic money account and have done transactions three times using electronic money. The research sample used was 100 respondents. The analysis technique used in this research is validity test, reliability test, multiple regression model analysis, F test, and t test. The results of this study are compatibility and perceived content have a significant effect to intention to switch. Only convenience is has no effect to intention to switch. Keywords                   : new product attributes; intention to switch; electronic money

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Journal Info
BALANCE: Economic, Business, Management and Accounting Journal
Website

Abbrev

balance

Publisher

Universitas Muhammadiyah Surabaya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BALANCE merupakan jurnal yang diterbitkan oleh Fakultas Ekonomi & Bisnis Universitas Muhammadiyah Surabaya. Jurnal ini menfokuskan pada publikasi hasil penelitian dan artikel ilmiah tentang ekonomi, bisnis, manajemen dan ...