Jurnal Manajemen Bisnis
Vol 17 No 3 (2020)

Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha

Alwendi Alwendi (Universitas Graha Nusantara)

Article Info

Publish Date
31 Aug 2020

Abstract

ABSTRACTThe objectives of the study are to: (1) analyze any motives that drives entrepreneurs use e- commerce; (2) reviewing the benefits of e-commerce for entrepreneurs and; (3) analyze the barriers of entrepreneurs in implementing e-commerce. The result indicates that the motive of entrepreneurs in implementing e-commerce are accessing global markets 56%, promoting the product 63%, branding 56%, close to the customers 74%, helps communication quickly to customers 63% and satisfying the customers 56%. Beside, the benefits are satisfying the customers 74% and competitive advantage 81%. The barriers faced by entrepreneurs are the lack of human resources 40%, the high cost of 20%, licensing difficulties 20%, and business network 20%.

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

magister-manajemen

Publisher

Universitas Pendidikan Nasional

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur ...