JURNAL LENSA MUTIARA KOMUNIKASI
Vol 5 No 1 (2021): Jurnal Lensa Mutiara Komunikasi

Disonansi Kognitif Dalam Perilaku Konsumen Masyarakat Indonesia Terhadap Pembelian Produk Tanpa Logo Halal

Inke Nur Dewanti (Department of Communication Science, Universitas Indonesia)
Irwansyah Irwansyah (Department of Communication Science, Universitas Indonesia)

Article Info

Publish Date
12 Jun 2021

Abstract

Product without halal certification still become pro and contra in Indonesia's people whose mostly Muslim. These phenomena cause cognitive dissonance in some of Indonesia's people consumer behavior. This dissonance happens because there are values and culture that influence the consumer behavior on products without halal certification buying process. With those phenomena, this research examines the dissonance process of buying the products without halal certification. The research method used is the literature review, using secondary data from scientific journals, books, and media articles. The result of this research shows that some of Indonesia's Muslims being worried if there's no halal certification because there is some difference in value & culture with the product.

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Journal Info
JURNAL LENSA MUTIARA KOMUNIKASI
Website

Abbrev

JLMI

Publisher

Universitas Sari Mutiara Indonesia

Subject

Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

Description

Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 ...