<![CDATA[The movement of MSME support in Indonesia is welcomed by businesses, especially for young entrepreneurs orindustri housing (home industry) it is also supported by lawnumber 20 of 2008 on the enforcement of Micro, Small and Medium Enterprises (MSMEs). Data of the Ministry of Cooperatives and SMEs ri that in total units, MSMEs have a share of about 99.99% (62.9 million units) of all businesses in Indonesia in 2017 which is growing rapidly to date. Related to this, MSMEs encounter problems such as high biay a in providing promotional visual assets, such as design courses, buying design software, and time spent in creating visual content is not short, but MSMEs currently have the option to use social media management serviceswith an estimated price of Rp1,000,000,000 to Rp4,500,000.00. This poses a new problem for MSMEs becauseofthe high costs andthe large amount of cash thatmicro-start-ups do not have in using social media management services. Brelated to this is required a system that makes disruption of social media management so that all needs can be met. Incubation and optimization of visual assets of micro-start-ups through asset design training with the implementation of multi-software design templates implemented by 50 MSMEs in Java and Bali divided into three clusters, including: stub clusters, small clusters, and medium clusters, usingan asset-based community development approacht this activity can reduce 90.96% of promotional design costs that focus on business actors' visual assets.]]>
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