Jurnal Ilmiah Ekonomi Islam
Vol 6, No 2 (2020): JIEI, Vol.06, No. 02 Juli 2020

The Effect of Marketing Mix Towards Decision of Muslim Consumers in Travelug

Luqmanul Hakiem Ajuna (IAIN Sultan Amai Gorontalo)

Article Info

Publish Date
01 Jul 2020

Abstract

This research aims to find out to what extent and how the influences of marketing mix toward decision of Muslim consumers in using Travelug travel agency service. Based on data analysis using double linear regression from 92 respondents with accidental random sampling, it is found that marketing mix affects Muslim consumers in using Travelug service as much as 26,1%, while other 73.9% is affected by variables out of this research.

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Journal Info
Jurnal Ilmiah Ekonomi Islam
Website

Abbrev

jei

Publisher

STIE AAS Surakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi Islam diterbitkan 3 (tiga) kali setahun (Maret, Juli dan November) oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat STIE AAS ...