EKONOMI BISNIS
Vol 27 No 1 (2021): EKONOMI BISNIS

ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KAIN TENUN BIMA DI MUTMAINAH KOTA BIMA

Nafisa Iyelda (Sekolah Tinggi Ilmu Ekonomi Bima)
Nur Fetiningsih Syaframis (Sekolah Tinggi Ilmu Ekonomi Bima)
Yogi Ariyanto (Sekolah Tinggi Ilmu Ekonomi Bima)

Article Info

Publish Date
05 Jun 2021

Abstract

This study aims to determine the analysis of the effect of price and product quality on buying interest in Bima woven fabrics in Mutmainah Kota. The population used in this study were consumers at Mutmainah Kota Bima, with a total of 50 respondents. The method used in this study is multiple linear regression analysis. With the help of Microsoft Excel and the SPSS 23 software. The independent variables of this study are price (X1) and product quality (X2). The variable attached to this research is buying interest (Y). The results of this study indicate that the price, promotion and quality of the product. simultaneous influence on buying interest.

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Journal Info
EKONOMI BISNIS
Website

Abbrev

JEB

Publisher

Universitas Islam Syekh Yusuf Tangerang

Subject

Economics, Econometrics & Finance

Description

EKONOMI BISNIS Journal of Economic and Business is a peer-reviewed, scientific journal published by Faculty of Economic and Business (FEB) Universitas Islam Syekh Yusuf Tangerang. The aims of the journal are to publish and disseminate high quality, original research papers and article review in ...