Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 4 No. 1 (2021): Februari 2021

Keragaman Produk, Lokasi dan Niat Kunjungan Ulang ke Pengecer

Rahayu Mardikaningsih (Fakultas Ekonomi Universitas Mayjen Sungkono)
Ella Anastasya Sinambela (Fakultas Ekonomi Universitas Mayjen Sungkono)

Article Info

Publish Date
23 Feb 2021

Abstract

The retail industry which continues to grow with the level of competition between actors creates a challenge for retailers to offer visitor appeal and meet the expectations of their visitors. Competition is not only between store owners in real terms but also retailers must face competition from online-based retailers. Modern retail shops must have an edge over their competitors in order to get continuous visits from the public. This study aims to analyze and determine the effect of product diversity and location variables on the intention of returning to retailers. By involving 100 respondents, it was found that the results of the study stated that the two independent variables had a significant influence on the dependent variable.

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Journal Info
Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Website

Abbrev

bisman

Publisher

Universitas Islam Majapahit

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...