JURNAL ILMIAH KOHESI
Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA MOTOR KAWASAKI PRIMA DI KOTA BATAM

KURNIA SARI (UNIVERSITAS PUTERA BATAM)
JONTRO SIMANJUNTAK (UNIVERSITAS PUTERA BATAM)

Article Info

Publish Date
31 Jul 2020

Abstract

This study aims to determine the effect of service quality and promotion on motorcycle purchasing decisions in KawasakiPrima Batam. This research design is a type of quantitative research using a causal associative approach. The results of thestudy based on the t-test for service quality have a value of 3,217 > 1.65622 and a significance of 0.002 < 0.05 which meansthat the service quality variable has a positive and significant effect on purchasing decision variables, while the t test forpromotion has a value of 4.962> 1.65622 and is significant .000 < 0.05 which means promotion has a positive and significantinfluence on purchasing decisions. F test results of 19,707 > 3,94 with a significance value of .000 < 0.05, it can be concludedthat the quality of service and promotion together have a significant influence on purchasing decisions.

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Journal Info
JURNAL ILMIAH KOHESI
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

JURNAL ILMIAH KOHESI, isrefereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...