JURNAL MANAJEMEN BISNIS
Vol 8 No 1 (2021): March - Manajemen Bisnis

Cost Analysis of Promotion Mix to Increase Sales

Nurlina, Nurlina (Unknown)
Semmaila, Baharuddin (Unknown)
Murfat, Moh Zulkifli (Unknown)

Article Info

Publish Date
06 Feb 2021

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth

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Journal Info
JURNAL MANAJEMEN BISNIS
Website

Abbrev

JMB

Publisher

Universitas Muslim Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan ...