JURNAL MANAJEMEN BISNIS
Vol 8 No 1 (2021): March - Manajemen Bisnis

Impulse Buying by Consumers at Top Indonesia Online Shopping

Rahmisyari, Rahmisyari (Unknown)
Piola, Marina Paramitha S (Unknown)
Rizal, Rahma (Unknown)

Article Info

Publish Date
03 Apr 2021

Abstract

The purpose of this research is to know the simultaneous and partial influence between fashion involvement, promotion and discount to impulse buying. As quantitative research, a survey method using a questionnaire was used. The sampling technique was insitensial sampling. The population is the people of Makassar, shopee consumers. The sample was 100 respondents. Methods of data analysis using is descriptive analysis and multiple regression techniques. The results showed that fashion involvement, promotion and discount simultaneous and partial influenced positive and significant on impulse buying.

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Journal Info
JURNAL MANAJEMEN BISNIS
Website

Abbrev

JMB

Publisher

Universitas Muslim Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan ...