Jurnal Inovasi Penelitian
Vol 2 No 1: Juni 2021

KAJIAN PENGARUH KUALITAS PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA GIESELIN FOOD SUKSER MAKMUR DI JEMBER

Yani Dahliani (STIE Mandala Jember)
Rohmat Hasanul Ahwal (STIE Mandala Jember)

Article Info

Publish Date
30 May 2021

Abstract

The purpose of this study was to determine the effect of product quality, price, location, and promotion on customer satisfaction at Gieselin Food Sukses Makmur. This research was conducted by taking samples using the purposive sampling method, with the criteria aged 17 years, and customers of Gieselin Food Sukser Makmur. Data collection was obtained by 50 consumer data. This study uses methods such as Instrument Test, Classical Assumption Test, and Multiple Linear Regression with the help of IBM SPSS Statistic 21. The results showed by giving a questionnaire to the respondents. That product quality and location have a significant effect on customer satisfaction at Gieselin Food Sukses Makmur, while price and promotion have no significant effect on customer satisfaction at Gieselin Food Sukses Makmur.

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Journal Info
Jurnal Inovasi Penelitian
Website

Abbrev

JIP

Publisher

Sekolah Tinggi Pariwisata Mataram

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...