International Journal of Engagement and Empowerment (IJE2)
Vol. 1 No. 1 (2021): International Journal of Engagement and Empowerment

UTILIZATION OF SOCIAL MEDIA FOR MARKETING AND PROMOTION USING FACEBOOK IN THE COMMUNITY PARUNG SERAB CILEDUG

Emi Sita Eriana (Pamulang University, Indonesia)
Imam Hidayat (Pamulang University, Indonesia)
Fazar Azmal (Pamulang University, Indonesia)
Reza Rizki Romadhon (Pamulang University, Indonesia)
Vibra Ikhwan Ramadhan (Pamulang University, Indonesia)
Wawan Ivpani (Pamulang University, Indonesia)



Article Info

Publish Date
19 Apr 2021

Abstract

The development of Social Media is now very rapid where initially social media is only used as a means of communicating and pulikasi; now it becomes a media that has a broader benefit that makes social media as a means of marketing and promotion, along with the increasing internet users in the world, especially in Indonesia, currently the population of Indonesia becomes the 3rd largest Facebook user worldwide. Therefore Facebook social media becomes one of the marketing and promotional facilities that have excellent prospects today. By utilizing one of the marketplace features that exist on social media, Facebook parung Serab community can do business with minimal capital, unlimited time and reachability that not only reaches the local scale but also reaches the global scale, So this is what concerns us the implementing team to motivate the people of Parung Serab to use Social Media Facebook as a marketing and promotional media, namely by teaching the practical use of social media Facebook, marketing strategies on social media Facebook to how to apply

Copyrights © 2021






Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All ...