International Journal of Engagement and Empowerment (IJE2)
Vol. 1 No. 2 (2021): International Journal of Engagement and Empowerment

ONLINE MARKETING STRATEGY ON SMALL AND MEDIUM MICRO ENTERPRISES (MSMEs) KERUPUK MELARAT IN SINARMUKTI VILLAGE

Yuniarsih Yuniarsih (Bina Bangsa University, Indonesia)
Rizky Ariansyah Siregar (Bina Bangsa University, Indonesia)
Nurrohman Nurrohman (Bina Bangsa University, Indonesia)
Anton Nasrullah (Bina Bangsa University, Indonesia)
Mutia Anjani (Bina Bangsa University, Indonesia)
Iim Soimin (Bina Bangsa University, Indonesia)
Rani Puspa (Bina Bangsa University, Indonesia)



Article Info

Publish Date
01 Aug 2021

Abstract

Business actors must have the ability to manage online marketing. Social media as a marketing tool aims to expand the reach of consumers in various cities to increase sales of Small and Medium Micro Enterprises (MSMEs) "Kerupuk Melarat" in the village of Sinarmukti. The problem faced by business actors is the lack of the ability to conduct promotions online. The method of this activity is through socialization training for business actors on how to use social media to promote products to consumers. The purpose of this activity is to improve the ability of business actors to manage online product marketing and increase sales. The result of this program of activities is to increase business actors' ability to implement and manage online advertising and marketing programs and make it easier for consumers to find their needs.

Copyrights © 2021






Journal Info

Abbrev

home

Publisher

Subject

Humanities Education Other

Description

International Journal of Engagement and Empowerment (IJE2) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services in the field of Engagement and Empowerment. Starting from 2021, IJE2 would be published Three times in a year. All ...