Jurnal Ekonomi dan Perbankan Syariah
Vol 7, No 1 (2019): JURNAL EKONOMI DAN PERBANKAN SYARIAH

Analysis Of Using Islamic Bank Social Media And Website In The E-Marketing Concept Using Attention, Interest, Search, Action, Share (AISAS) Methods

Silmi Safira (Unknown)
Iqbal Fadli Muhammad (Unknown)
Muhammad Doddy (Unknown)

Article Info

Publish Date
18 Apr 2019

Abstract

This study aims to analyze the extent to which Islamic banks, especially sharia commercial banks, have used websites and social media in the concept of e-marketing. The scope of this research is 13 Islamic commercial banks. The method used is the AISAS method (Attention, Interest, Seacrh, Action, Share). The result is that from the 13 Islamic banks, the top 5 banks in utilizing websites and social media for e-marketing are: Bank Syariah Mandiri, Bank BNI Syariah, Bank Muamalat, BRI Syariah Bank, and BJB Syariah Bank. implication of this study is that Islamic banking is better at maximizing the approach to the community by utilizing digital media to get the attention of customers or prospective customers. Because in modern times social media is something that is so important for people's lives.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi dan Perbankan Syariah
Website

Abbrev

jeps

Publisher

Sekolah tinggi ekonomi islam SEBI

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Perbankan Syariah is a scholarly journal published by Islamic Banking Department, School of Islamic Economics STEI SEBI The JEPS journal has been issued since 2013 and it’s have published twice in a year in April and October. The journal has been publishing scholarly papers ...