AMAR (Andalas Management Review)
Vol 5 No 1 (2021)

Antecedents of Intention to Purchase Counterfeit Products: Case in Indonesian Consumers

Slamet Ahmadi (STIE IPWI Jakarta)
Harini Abrilia Setyawati (Sekolah Tinggi Ilmu Ekonomi Putra Bangsa)
Santi Widhiastuti (STIE IPWI Jakarta)

Article Info

Publish Date
28 May 2021

Abstract

The objective of this study was to scrutinize the effect of materialism and novelty seeking on counterfeit purchase intention through attitudes. Data were collected from the youth in Indonesia, collected 177 respondents, processed using the PLS wrap. The analysis using path coefficient analysis indicated that novelty-seeking and attitude had an effect on buying interest counterfeit purchase intention through attitudes. On the other hand, materialism had no effect on attitudes and interests. Limited sampling frame may affect the general findings.

Copyrights © 2021




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Journal Info
AMAR (Andalas Management Review)
Website

Abbrev

amar

Publisher

Universitas Andalas

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

AMAR (Andalas Management Review), with registered number ISSN 2548-155X (Online) and ISSN 2476-9282 (Print), is a peer-reviewed journal published twice a year (May and November) by The Management Institute, Faculty of Economics, Universitas Andalas. AMAR is intended to be the journal for publishing ...