Jurnal Utilitas
Vol. 6 No. 2 (2020): Jurnal Utilitas

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMILIHAN SEKOLAH PADA SMP RAKYAT SEI GLUGUR

Syainatun Purnawati (Unknown)
Fahmi Ashari S. Sihaloho (Universitas Nahdlatul Ulama Sumatera Utara)

Article Info

Publish Date
27 Feb 2021

Abstract

This study aimed to describe the effect of the marketing mixs on school selection decisions at Sei Glugur Rakyat Junior High School including product, price, and place elements. This study used a descriptive research design using a questionnaire instrument. The data research data of product, price, and place effect scores were processed using statistical analysis to prove the alternative hypothesis that there was a significant effect of product, price, and place on school selection decisions. The results showed that there was a significant effect of product, price, and place influence on school selection decisions.

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Journal Info
Jurnal Utilitas
Website

Abbrev

utilitas

Publisher

Universitas Muhammadiyah Prof. Dr. Hamka

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Jurnal Utilitas (p-ISSN: 2442-224X, e-ISSN: 2714-6588) is a multi-disciplinary which has been established for the dissemination of state-of-the-art knowledge in the field of education, teaching, entrepreneurship, Administrative and management of education, administrative and management office, ...