Al Tijarah
Vol 6, No 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020

Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online

Harries Arizonia Ismail (Fakultas Ekonomika dan Bisnis, Universitas AKI Semarang)
Emi . Trimiati (Fakultas Ekonomika dan Bisnis, Universitas AKI Semarang)
Yani . Prihati (Fakultas Teknik dan Informatika, Universitas AKI Semarang)

Article Info

Publish Date
28 Dec 2020

Abstract

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.

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Journal Info
Al Tijarah
Website

Abbrev

altijarah

Publisher

Universitas Darussalam Gontor

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Al Tijarah is a semiannually journal published by Department of Management, Faculty of Economics and Management, University of Darussalam Gontor. In line with the objective of the Department and the University, the journal is committed to the development and promotion of contemporary issues in ...