<![CDATA[AbstractThis paper aims to describe Malay culture-based character education model in Muslim-Malay families in Pontianak. This qualitative research in the form of case study was conducted in 2019. The data was obtained through interview and direct observation. The qualitative analysis model followed the procedure suggested by Mathew B. Miles, et al. The results of this study indicate that the Muslim-Malay urban families in Pontianak have used Malay culture-based on character education model. This model is implemented through the values of virtue and exemplary from the Malay culture. This model is given through the intervention and habituation of characters from their Malay culture. The character building of urban Malay-Muslim family in Pontianak had a number of challenges as the consequence of time change. Elementary school children familiarity with communication, media and digital technology have positive and negative impact, depending on their ability to sort out the information they read or download. It is same with the use of social media, such as Facebook, Instagram, WhatsApp, YouTube and other social media. In this context, parents need to guide their children.]]>
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