Laa Maisyir Jurnal Ekonomi Islam
VOL 7, NO 2 (2020)

Motivation and Consumers' Perception toward Purchase Decision of the Sharia Prudential Insurance Policy

Popon Srisusilawati (Universitas Islam Bandung)
Zea Fauziah (Universitas Islam Bandung)
Ratih Tresnati (Universitas Islam Bandung)

Article Info

Publish Date
06 Oct 2020

Abstract

Consumer behavior in the buying process begins with the purchase interest, so that it will affect consumers who will continue to change. The purpose of this study is to analyze the motivation and consumer perceptions of the prudential insurance policy purchase decision. This type of research is quantitative verification. The research method used is descriptive survey. The results of this study reveal that consumers' motivation and perceptions are in the sufficient category in influencing the decision to purchase a Sharia prudential insurance policy. Partially the motivations and perceptions of consumers each oppose the decision to purchase an Islamic insurance policy. Positively on the decision to purchase prudential sharia insurance policies.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Laa Maisyir Jurnal Ekonomi Islam
Website

Abbrev

lamaisyir

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Economics, Econometrics & Finance Social Sciences

Description

Laa Maisyir adalah jurnal ekonomi Islam yang fokus kajian tentang pemikiran ekonomi syariah yang mencakup beberapa bidang kajian seperti jual beli, sewa, gadai, bagi hasil, serta perkembangan transaksi ekonomi seperti jual beli e-commers. Sehingga jurnal ini diharapkan mampu memberikan khasanah ...