International Journal Of Science, Technology & Management (IJSTM)
Vol. 2 No. 2 (2021): March 2021

Buzzer as the Driving Force for Buzz Marketing on Twitter in the 2019 Indonesian Presidential Election

Handini, Virgia Aida (Unknown)
Dunan, Amri (Unknown)

Article Info

Publish Date
09 Feb 2021

Abstract

This study aims to determine Buzzers' existence and the Buzz Marketing strategy carried out by Buzzers during the 2019 Presidential Election on Twitter. The method in this study used qualitative research with Sostac P.R Smith's analysis. As a result, 1) the Buzzer's existence in the 2019 Indonesian Presidential Election contest was formed at the end of 2018. The formation of a Professional Buzzer was carried out through a recruitment process held by several legal companies with a predetermined payment system; 2) In carrying out Buzz marketing, Buzzer has arranged plans to distribute political content. Buzzers use a variety of political strategies to amplify political messages. Then, the political messages are spread using a minimum of three or more accounts to engage in a conversation. Through systematic Buzz marketing planning, political messages that are informative, persuasive, and instructive systematically and intensely to Twitter netizens make the results more optimal. However, Buzzer still needs to formulate political content that is more attractive to Twitter netizens, such as avoiding old content that uses political narratives containing SARA elements, hoaxes, hate speech, and other propaganda.

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Journal Info
International Journal Of Science, Technology & Management (IJSTM)
Website

Abbrev

ijstm

Publisher

CV. Inara

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Description

International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and ...