Jurnal Dinamika Sosial Ekonomi
Vol 19, No 1 (2018): Jurnal Dinamika Sosisal Ekonomi

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK COKELAT NDALEM DI CV NDALEM MULYA MANDIRI YOGYAKARTA

Fatna Trihastuti Anjani (Program Studi Agribisnis, Universitas Pembangunan Nasional Veteran Yogyakarta)
Indah Widowati (Program Studi Agribisnis, Universitas Pembangunan Nasional Veteran Yogyakarta)
Budiarto Budiarto (Program Studi Agribisnis, Universitas Pembangunan Nasional Veteran Yogyakarta)

Article Info

Publish Date
25 Jun 2021

Abstract

This research aims to analyze the influence of cultural, social, personal and psychological factors towords consumer behavior in purchasing nDalem chocolate products in CV nDalem Mulya Mandiri. The method used in this research is descriptive method, while the implementation is conducied through a case study, and the method used to choose the consumer is non probability sampling. The analytical technique used in this research is multiple linier regression analysis. The result of the research shows that the cultural, social, personal and psychological factors affect consumer behavior in purchasing nDalem chpcplate products in CV nDalem Mulya Mandiri Yogyakarta. Keywords: nDalem chocolate products, cultural, social, personal, psychological factors, consumer nehavior.

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Journal Info
Jurnal Dinamika Sosial Ekonomi
Website

Abbrev

jdse

Publisher

Universitas Pembangunan Nasional Veteran Yogyakarta

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Manajemen Agribisnis Manajemen Keuangan Manajemen Usahatani Manajemen Risiko Manajemen Pemasaran Manajemen Sumber Daya Manusia Manajemen Strategik Agribisnis Manajemen Produksi Pertanian Bisnis Internasional Ekonomi Internasional Ekonomi Sumberdaya Alam dan Lingkungan Ekonomi Produksi Pertanian ...