IJISTECH
Vol 5, No 2 (2021): August

Aplication of The SMARTER Method for The Selection of The Best Ambassador Brand

Nasib Marbun (Department of Computer Science, Universitas Sumatera Utara)
Muhammad Zarlis (Department of Computer Science, Universitas Sumatera Utara)
Rahmat Widia Sembiring (Department of Computer Science, Politeknik Negeri Medan)

Article Info

Publish Date
30 Aug 2021

Abstract

This study aims to provide convenience for the company's management to solve problems in the process of selecting the best Brand Ambassador in promoting cosmetic tools. The problem identified in this study is the large number of prospective Brand Ambassadors, causing the management to find it difficult to determine the best Brand Ambassador. In this study, the decision support method applied is SMARTER which can determine the ranking results in the final decision using the level of importance of each parameter. The results of this study conclude that the selection of the best Brand Ambassador who is ranked first is A5 (Lucky) with a value of 0.653108466

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Journal Info
IJISTECH
Website

Abbrev

ijistech

Publisher

Sekolah Tinggi Ilmu Komputer Tunas Bangsa

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Social Sciences

Description

IJISTECH (International Journal of Information System & Technology) has changed the number of publications to six times a year from volume 5, number 1, 2021 (June, August, October, December, February, and April) and has made modifications to administrative data on the URL LIPI Page: ...